Tony Morley has run The Leaf Label since 1995. The label sprang from his activities as DJ, writer, club promoter and press officer (for 4AD) in the early 90s, and initially began as a hobby, moving to a full time job in 1997, alongside his own No9 promo agency. The label has always operated completely independently, with an efficient DIY ethos and a strong visual aesthetic. In 1999 he established the ahead-of-its-time PostEverything mail order community of labels with Wire’s Colin Newman.Significant artists signed to the label have included Susumu Yokota, Caribou, Asa-Chang & Junray, Murcof, Colleen, A Hawk And A Hacksaw and Efterklang. More recent successes have included Melt Yourself Down, Snapped Ankles and Warmduscher, as well as Mercury Prize nominations for both Polar Bear and The Comet Is Coming.
Initially based in South London, the label relocated to Yorkshire in 2006. With the metamorphosis of the traditional record company model, Morley has made a logical progression into artist management, production music and publishing (Root & Branch Music), with a new reissue label on the way. He served as a Director on the board of the Association Of Independent Music from 2011 to 2016